Prior to joining Spidersplat, Mr. Haffer held Director and Vice President sales, business development, and marketing positions with such major companies as Eastman Kodak, Digital Equipment Corporation, and Kronos.  He has a background in the software, telecommunications and financial services industries. In each case, he successfully delivered consistently increasing revenues and market penetration. Mr. Haffer is an accomplished author and presenter. His book, Applesoft Basic Made Easy was a reference guide for programming in Applesoft Basic on Apple computers. Also, he was the editor of several technical newsletters, wrote numerous whitepapers and articles on lead generation through direct mail and the Internet, and banner advertising to maximize ROI.

Mr. Haffer holds a Bachelor's and Master’s degree in electrical engineering from Northeastern University. He also holds a Master of Business Administration degree from Babson College.