PPC Campaign Management

As opposed to the gradual implementation of organic Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns are a great way for businesses to start attracting new customers quickly. This doesn’t mean that PPC is a simple short-cut, however, as a poorly targeted campaign can burn through the largest advertising budget in a short amount of time. Businesses already spending ad dollars with Yahoo®, Looksmart®, Google®, and other PPC vendors will understand the effectiveness and expense of keyword advertising. However, these ad programs are difficult to manage effectively, and require full-time attention to detail.

PPC advertising involves bidding intelligently against your competitors on carefully identified keywords that have proven to generate clicks from your target market. The success of your ad, namely the likelihood of click-throughs converting to sales, depends on thorough keyword research, compelling ad copy, relevant landing pages and comprehensive real-time tracking capabilities. SpiderSplat has veteran PPC campaign specialists who will work with you and your marketing team to optimize your ROI and identify the best means by which to reach your desired audience. This service includes all elements of PPC - from keyword research, the best choice of landing pages and ad copy, to the utilization of the best vendors, media and distribution networks available.

In an age of CPC (Cost-Per-Click), PPC (Pay-Per-Click), CPA (Cost-Per-Action), and CPM (Cost-Per-Thousand) based online advertising, SpiderSplat understands that advertisers now have the ability to accurately predict the success of ad campaigns and invest accordingly. SpiderSplat advertising executives are experienced online marketing professionals and webmasters with the technical ability to manage all facets of a web-centric company. Using several database-driven software applications such as KeywordROI™ and a professional services model, we offer a full-service consulting relationship that extends both offsite and onsite when necessary. KeywordROI™ allows the PPC campaigns to provide a precise and predictable return-on-advertising-dollar.

• Account Manager: You will be provided with an experienced advertising account manager who is personally accountable for all PPC advertising campaigns.
• Campaign Strategy: SpiderSplat will perform a complete PPC campaign review after which we will optimize every conceivable element.
• Target Words: A handful of competitive keywords usually incur the lion’s share of expenses at extremely high bid prices for most clients.
• Keyword Research: Similar to a pure SEO strategy, a good PPC process starts with keyword research. A comprehensive strategy will be laid out to increase your keyword inventory by up to 8-10 times. Non-exploited yet relevant keywords will be found with high search volumes and low bid prices.
• Ad Copy Audit: All existing textual ad copy will be audited and improved upon. Quality Ad copy is essential and CTRs, CPCs, bid gaps and competitor activities all factor in the decision process. Automated software is never sufficient. 
• Multiple PPC Vendor Accounts: There are over 100 respectable PPC search engines in existence today that most advertisers do not utilize and thousands more do not make our cut; SpiderSplat’s experience and existing relationships eliminate guesswork and show timely results in terms of traffic/marketing ROI. 
• Targeted Landing Pages: Selecting appropriate landing pages at the category and product level is a crucial element of PPC. Existing and newly created advertising efforts will be aimed at the individual pages most likely to result in a conversion.