 How Small Retailers Can Compete in Comparison Shopping Sites
- by Samantha Goh
The size and importance of the online marketplace is rapidly increasing. Forrester Research released an online retail study projecting that the Internet brought in $269 billion in retail sales in 2005, while influencing $378 billion in offline sales and over half a trillion dollars all together. With e-commerce continuing to increase its impact on retail sales, online retailers have begun utilizing comparison shopping sites by the thousands. Continue article
 The Future of Search Engine Market Shares
by Yoko Murakami
Search Engines, such as, Google, Yahoo and MSN, sift through the seemingly infinite pages of the internet to bring you to exactly what you are looking for. At least, that’s what they set out to do. Google has had a stronghold on the industry for as long as most users can remember, with Yahoo, MSN, AOL and AskJeeves bringing up the rear. However in recent years the gap between Google and it’s search competitors has decreased, and now both Yahoo and MSN are threatening to encroach Google’s once dominant market share. Continue article
 The Importance of Link Building for Search Engine Optimization
by Jessica Keohane
Search Engine algorithms are constantly evolving so that the most relevant sites end up with the highest page ranks. An algorithm is a set of rules that an engine uses to rank the listings contained within its index, in response to a particular query. Google makes algorithmic changes more frequently than leading competitors such as MSN and Yahoo - and it is a constant battle of wits between search engines and search engine marketers. Continue article |
